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MOBILE CONTENT WRITERS - Mobile Concept Articles |
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The Ten Commandments (RULES) of Mobile Content Writing
by Lynn Walford
Let's get down to basics and distill some commandments, rules for mobile content writing:
1. Content shall be designed for mobile users first and foremost.
2. Thou shall be creative and find new solutions.
3. Thou shalt not worship fancy media and high bandwidth.
4. Thou shalt not make wrongful use of copyrights.
5. Remember your users and make their lives better
6. Honor thy carriers, handsets, and screen size.
7. Thou shalt not steal ideas from other media unless it works.
8. Thou shalt not bear false witness to viral marketing.
9. Thou shalt not covet thy neighbor’s screen size.
10. Thou shalt not covet they neighbor’s iPhone.
You are welcome to send us your comments.
Who Writes the Best Mobile Content?
by Lynn Walford
Mobile content writers should be creative in their nature and be able to invent new concepts. They are open and learn new terms quickly. The ability to keep things short and sweet is also desired. The kinds of backgrounds that stimulate these talents could be poets, cartoonists, teachers, greeting card writers, email/text pros,
A simple test to see if you would make a good mobile content writer is to look the blank screen of a mobile phone and start dreaming about what you would love to see there.
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Mobile Content Writers fill in the blank screen. |
What kinds of words would you like to see on the screen? How can you make it clear and concise? How could you solve problems? How could you help people?
How could you touch people's hearts? What kinds of information should be available? How could you make it better or easier? Who would love to see your mobile content? How much would someone pay for your content? Is it valuable?
Good questions always lead to good answers. The next steps include writing down the ideas and then marketing them to content produces/providers.
What Makes Good Mobile Content?
by Lynn Walford
There are many ways to determine the value of mobile content. It has aspects
of different art forms in it, art/design, writing, drama/suspense and
entertainment. To judge the content we need to look at the following:
The purpose of the content - the need it fulfills.
The audience of the content - age, demographic, lifestyle.
The style of the content - does it match what the audience likes?
The emotional appeal and reaction to the content - yay or nay?
Good mobile content fulfills a need to an audience in a style that works for the audience producing a positive emotional response and the desire to view the content again.
Right now, the strongest sectors of the content market fulfill the need of users to get addresses and phone numbers, something all mobile phone users need at some point. As users adapt to the technology they will start looking for other forms of content such as interactive greetings, networking and entertainment.
No matter what form mobile content takes, the motto "K.I.S.S." applies, "Keep It Simple, Succinct" for design, use and writing. Of course, the content may be humorous, serious, or entertaining however, easy does it best.
The purpose of the content - the need it fulfills.
The audience of the content - age, demographic, lifestyle.
The style of the content - does it match what the audience likes?
The emotional appeal and reaction to the content - yay or nay?Good mobile content fulfills a need to an audience in a style that works for the audience producing a positive emotional response and the desire to view the content again.
Right now, the strongest sectors of the content market fulfill the need of users to get addresses and phone numbers, something all mobile phone users need at some point. As users adapt to the technology they will start looking for other forms of content such as interactive greetings, networking and entertainment.
No matter what form mobile content takes, the motto "K.I.S.S." applies, "Keep It Simple, Succinct" for design, use and writing. Of course, the content may be humorous, serious, or entertaining however, easy does it best.
Please feel free to call (626) 345-9910 9:00 am - 6:00 pm Pacific Time on weekdays.
